Deploy Empathy
A practical guide to interviewing customers
A practical guide to interviewing customers
This book prompted me to have my first customer call, and I learned so much! I found myself wanting to insert my own thoughts and opinions so many times—I didn’t realize how often I did that until I consciously held back. But I did hold back, and it resulted in my customer opening up a whole lot more. Mirroring and summarizing is also such a power move. This book has been so helpful already, and this is only the beginning
I hate wasting time and writing code that never gets used. The only way I've found to truly avoid that when building my SaaS apps is to talk to the people I'd love to have use them. Michele's book takes the anxiety out of having these conversations so you can get honest thoughts about what you're trying to accomplish.
I cannot wait for the book to arrive. The printouts I made of the newsletter are now full of highlights and my notes. The newsletters have been extremely valuable when preparing to talk to both existing customers of my current app and potential users of a new thing I'm working on. Michele's writing has helped me enter interviews with much more confidence and focus on really listening.
What's inside the book?
Deploy Empathy is a rare treat: a deep dive, by an expert practitioner, into customer interviews. In addition to strategic exhortations to keep the interview focused on the customer, the tactical advice about phrasing to draw out their opinions and emotions without biasing them is top notch. I'd heartily recommend it to anyone who builds or sells. Deploy Empathy is, far and away, the best book I've ever read on user interviews, filled with tactical insights that were new even having done hundreds of them.
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Lifetime access
Pay once, own it forever
PDF and ePUB files
Private podcast of the in-progress audiobook
New audiobook chapters every Wednesday
Finished audiobook when it's completed
Lifetime access
Pay once, own it forever
PDF and ePUB files
Notion and Google Drive Templates
Private podcast of the in-progress audiobook
New audiobook chapters every Wednesday
Finished audiobook when it's completed
Lifetime access
Pay once, own it forever
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