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- Introduction
- Who is this book for?
- Understanding the product management function
- Understanding the product life cycle
- Understanding the key concepts of product management
- Market Research
- Customer Development
- Competitive Analysis
- Minimum Viable Product
- Product Market Fit
- Product Strategy
- Roadmaps and Prioritization
- Go To Market Strategy
- Product Pricing
- Developing the core skill set required for product management
- Execution
- Customer Insight
- Strategy
- Communication
- People Management
- Three Most Common paths leading to product management
- Internal Transition at your current company
- Junior PM at a company in the same domain as your existing company
- Joining a startup with a very small team
- Building credibility as a product manager
- Leveraging Social Media
- Building Side Projects
- The path forward...
- Acknowledgements
Go To Market Strategy
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