Audience-driven means exactly what it sounds like: you focus on the audience — at all times. Every decision you make is made with your audience in mind. Simon Sinek says “Start With Why” — I say “Start With Who!“
The Embedded Entrepreneur will teach you how to build a business the right way from the beginning: with an audience that you want to serve and that will serve you.
You will learn how audiences work, how to find them, analyze them, and for those founders who have already built a product, how to build an audience for your business.
This book is being written in public 🥳. And I’m writing it right now.
The Embedded Entrepreneur will be a book by founders, for founders, with founders. What you offer should be a result of knowing whom you serve. That’s why I need you!