Paul Roetzer
Marketing AI Institute · Beginner to intermediate
Strong non-technical AI education for marketers and leaders adopting AI across teams.
Skills
AI marketing, Marketing strategy, AI adoption, Responsible AI
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Search across educators, skills, and resources.
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Watch first when you want a fast feel for the topic before opening courses, docs, or profiles.
Educators
Amanda Natividad
SparkToro and content marketing · Beginner to intermediate
Useful for marketers learning to keep AI-assisted content grounded in real audience research.
Skills
Audience research, AI content, Marketing strategy, Zero-click content
Rand Fishkin
SparkToro · Beginner to intermediate
Clear strategic context for how AI changes discovery, search, and audience behavior.
Skills
AI search, Audience research, Marketing strategy, Content quality
Michael Stelzner
Social Media Examiner · Beginner to intermediate
Useful AI marketing coverage for non-technical social media and small business marketers.
Skills
AI social media, Marketing strategy, Content workflows, Adoption
Providers and platforms
Learning paths
Resources
Marketing AI Institute
Institute · Paul Roetzer · Beginner to intermediate
Use this when you want Paul Roetzer's material for ai marketing and related AI skills.
AI marketing, Marketing strategy, AI adoption, Responsible AI
SparkToro and content marketing
Blog · Amanda Natividad · Beginner to intermediate
Use this when you want Amanda Natividad's material for audience research and related AI skills.
Audience research, AI content, Marketing strategy, Zero-click content
SparkToro
Blog · Rand Fishkin · Beginner to intermediate
Use this when you want Rand Fishkin's material for ai search and related AI skills.
AI search, Audience research, Marketing strategy, Content quality
Social Media Examiner
Podcast · Michael Stelzner · Beginner to intermediate
Use this when you want Michael Stelzner's material for ai social media and related AI skills.
AI social media, Marketing strategy, Content workflows, Adoption