What problem does this book solve?
I've been in digital marketing for a decade now. I'd need more than two hands to count the number of hats I juggled over these years. Lots of mistakes made and witnessed, even more lessons learned.
One thing I saw over and over again was the lack of direction when it came to optimizing one's website for conversions. Few people knew what to do right away, and even fewer knew how to figure out an action plan.
Most entrepreneurs (and even some marketers!) chase shiny objects hoping for a silver bullet. Or copy other people's actions without regard to how well those fit their own business. Some things work, some don't.
But it's akin to throwing spaghetti at the wall – you don't really know what you're doing. And aren't controlling the situation.
This is as true now as it was a decade ago. And my book aims to change some of that.
The F-Word is a 101 guide to funnel optimization for solo founders.
Is this for me?
It could be. Are you a solo(ish?) founder?
People running a one-man-show (or two-men-show) don't always have the background for running successful optimization programs. And they rarely have the time for that.
They do possess a scrappy approach and strong cross-functional ability – they run the show themselves, after all.
Because of that, they don't necessarily need to run the whole optimization program themselves. They need to understand the moving parts and have a framework – they'll take it from there.